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Here at The Ivory Secret, we are getting very excited to be new stockists of the fabulous Willowby by Watters label. With our new gowns arriving next month, there is also the chance to try on others from the collection as we host a designer trunk show on the 10th & 11th of August!

We think you’ll find that within this collection there is a wedding dress for every discerning bride, no matter what your style, theme or figure! Don’t believe us? Have a peek for yourselves…


If it’s a BOHO beauty you’re looking for, these are just two of the gowns from the collection that would suit a bohemian bride or wedding theme. Cool, comfortable and laid-back yet undeniably beautiful, we could see these being worn for a beach wedding, in a pretty woodland or even a festival style field!



Speaking of beaches, what about a DESTINATION WEDDING? These next two dresses are so soft and light, they would be perfect for a wedding abroad, keeping you cool in sunnier climes. Floaty styles will make for beautiful photos blowing in the breeze! But if you’ve got your heart set on embellishment or lace, the next style still has a relaxed fit, and the detail is so lightweight, it won’t weigh you down.



If you’re after a more contemporary look, there are several gowns with more of a MODERN TWIST – the style on the left juxtaposes a traditional lace fabric with a more modern design featuring a dramatic split up the centre. Meanwhile the other style below contrasts a floaty princess-style skirt, with a chic structured bodice with exposed boning. Perfect for a bride who wants an edgy look for her big day.



If you’re more of a traditional bride and have your eye on a ROMANTIC design, there are plenty to choose from in the Willowby collection. Combining delicate laces or intricate beading with layers of soft frothy tulle, these two are utterly dreamy! We can envisage these brides floating down the stairs of a country manor or emerging from a walled garden.



And finally, there are also lots of slinky, fitted options to wow your groom and guests with a SEXY look on your wedding day. If sultry and alluring is more your thing, these gowns don’t disappoint! We particularly love the delicate straps and low back of the gown on the left. While the right-hand design uses clean lines and simple fabrics to emphasise the bride’s figure, reserving the laser-cut embellishment for the bodice and hem



We hope you lovely brides-to-be have spotted something here that you like! And remember, there are even more styles that we just didn’t have the space to feature. Keep an eye on our social media for more previews. But of course the best way to appreciate these gowns is in person. We will only have them at the boutique for two days! So make sure you call or email us soon to book your exclusive appointment, as the event has been proving popular already.


Willowby by Watters Designer Trunk Show

Date: Friday 10th & Saturday 11th August 2018

Location: The Ivory Secret bridal boutique, 2 High St Crediton, EX17 3AE

How to book: Call 01363 777500 or email



We’ve been let into a little secret from Catherine Deane – this beautiful bridalwear label is offering fabulous designer discounts this Black Friday and we at The Ivory Secret are sharing them with you lovely brides to be!

Ladies who visit us this Friday and Saturday 24th & 25th of November will be able to take advantage of a whopping discount of up to 30% off selected styles from Catherine Deane!


So if you’ve had your eye on her gorgeous gowns but the price tag has been out of your budget, or maybe you just love a bargain, now is the perfect time to shop, and treat yourself to that dream dress!

Appointments are limited and we expect a lot of interest therefore we encourage you to get in touch asap to book your exclusive appointment.

Call 01363 777500 or email for more information and to book in.


With love from The Ivory Secret family x


The Ivory Secret team were once again exhibiting at the fantastic Wedding Show hosted by South West Bride Magazine at Westpoint exhibition centre.

We had a great turn out over the weekend, and it was brilliant to meet so many new brides-to-be and discuss their wedding dress ideas. Some were very recently engaged and therefore this event was their first port-of-call. Others had been searching a while for their gown and hadn’t yet found the right one. Many of those brides are now booked in to view our full collection at the boutique. At The Ivory Secret, we believe we offer a selection of gowns that are a little bit unique, and each is waiting to make a lucky bride feel very special on their wedding day! We were also delighted to help two brides find their dream dress that very weekend, with two lovely ladies walking away with their gowns that day.


Our stand was all dressed up for the event, featuring gowns from our gorgeous designers Catherine Deane, Annasul Y, Belle & Bunty and of course our own in-house label Eleanor Rafferty. We always come across brides who are looking for something a little different to what they have seen in the shops and that is where our made-to-measure service really comes into it’s own. We can design and make a bespoke creation for your special day, whether you have a specific idea in your head, or you need help defining the details, just enquire and we are happy to guide you.

As well as beautiful dresses, we do of course stock the most exquisite accessories to complete your bridal look. Ethereal veils by Joyce Jackson, unique headpieces by local jewellery designer Kye Tew, gorgeous vintage-inspired Rachel Simpson shoes in pastel hues and metallics, and last but not least, delicate hair jewellery and vines by Agnes Walker. Many of you may have signed up to our accessory competition to win a prize of £75, £50 or £25 off your chosen accessory. We will be picking our winners soon and will be in touch if you are one of the lucky ladies.

One of reasons we love exhibiting as this event is because of the three catwalk shows per day. This is a fantastic opportunity to showcase our gorgeous gowns. As I’m sure you can appreciate, often it is difficult to really make a decision on a wedding dress when you first see it on a hanger. Here we are able to put these dresses on real bodies, so you can see how they fit and how they move.


The fantastic dancers and models from Catwalkers do such a brilliant job and the atmosphere backstage is always buzzing.We just had time for a few quick snaps before the models had to dash to the catwalk. Don’t they all look fabulous!

As well as a selection of gowns from our current collections, we were also able to offer visiting brides-to-be a taste of the latest Catherine Deane collection as we had some extra beautiful designs on loan to us for the event. It’s no surprise that ‘Joy’ in particular drew a lot of attention with its frosted embroidery detail.

Catherine Deane ‘Joy’

If these caught your eye, you will be pleased to know that we will have the full Catherine Deane collection gracing the rails of the boutique in the coming months as we host not just one, but two trunk show events! The first will take place on Friday 15th & Saturday 16th December, and the second will be hosted on Friday 5th & Saturday 6th of January.

Brides who booked in appointments at the event, we look forward to seeing you again and welcoming you to our cosy boutique soon to view the full collections in our tranquil bridal haven. Ladies, if you took a card, or a discount voucher but haven’t yet booked in, do get in touch with us soon to arrange your exclusive appointment. The discount vouchers expire at C.O.B. on the 30th December 2017.

We hope to see you soon!


The Ivory Secret family x




We are very excited to be hosting the fabulous Catherine Deane Trunk Show this coming month.

Brides-to-be make sure you book these dates into your diaries – Friday 21st and Saturday 22nd July.

Perhaps you have visited us previously and admired the designs that we proudly stock, well now is the chance to view even more of Catherine’s beautiful gowns as the full collection will be gracing the rails of The Ivory Secret boutique for one weekend only.

If you haven’t yet come across Catherine Deane in your wedding dress search, boy have you been missing out! This talented designer creates one-of-a-kind pieces from the most beautiful fabrics; continuously exploring new methods of embellishment while also honouring her passion for long forgotten craft techniques. The resulting gowns emanate femininity, beauty and uniqueness.

The Harley Gown

She expertly combines different fabric with dramatic effect – gossamer-silk tulles contrasted with heavy embellishment, and sleek, modern satins overlayed with delicate lace. There are gowns for the vintage-loving bride, the bohemian beauty, and the glamour goddess.


The Freya Gown


For creative brides who would like to put together their own unique bridal look, Catherine Deane also has a varied separates range, full of gorgeous pieces that can be paired and layered together. Sleek silhouettes created in luxurious satin, floaty chiffon skirts, vintage-lace sleeves, glittering beaded overlays, or Victoriana necklines – the choice is yours!

This event has always proved popular in the past therefore we recommend booking an appointment, meaning that you will have exclusive access to the gowns for the duration of your visit.

We will also be announcing an added incentive closer to the time so make sure you follow us on facebook to keep up to date. You can register your interest on our event page here – Catherine Deane Trunk Show

Call 01363 777500 or email to find out more and to book your appointment.


The Ivory Secret team – Liz & Eleanor

Last month, we headed to Battersea Park for White Gallery London 2017 – an exclusive showroom for the very finest in bridal design. The exhibition is now in it’s eighth year, and is where leading designers and luxury bridal boutiques from around the world gather each May. For us as retailers it is a fantastic opportunity to view the latest collections, browse for new designers, and of course tackle the exciting task of choosing new dresses and accessories to stock.

We are always impressed by the talent on show at White Gallery but this year we were exceptionally wowed! It was very tempting to want to order everything, but here is a sneak peak of a few of the gowns that will be gracing the rails of The Ivory Secret boutique in the coming months…

We’ve seen the bridal colour palette increasing in range over the past couple of years and for 2018 this trend is definitely continuing, with gold, champagne and pink alongside traditional ivory – brides certainly don’t need to wear white any more.


We are in love with the Vervain gown from Annasul Y. The blush tone and delicate lace has an English rose feel to it

Lace is still very much evident, but designers are also moving away to luxurious satins in order to achieve smoother silhouettes. (Look out for the sleek bridal separates that are arriving from Catherine Deane).

The Suri dress from Catherine Deane will be a stunning new addition to our collection

Then we have layers of frothy tulle which conjure up a wonderfully ethereal feel, and work well in combination with the more textured fabrics such as polka-dots and three-dimensional flowers for that whimsical element.

Then for the glamourous brides, we are seeing a lot more embellishment – such as intricate beading, and glittering crystals – perfect for the bride who wants all eyes on her.

Eleanor inspecting the beautiful back of this Annasul Y gown. With glittering beadwork, sleek silhouette and a romantic overlay of tulle, this gown is hitting all the trends

From delicate and romantic gowns to some real statement pieces, designers certainly have it covered this year! The new collections will be arriving over the next few months so keep your eyes peeled on our social media for us to announce their debut. Whether you’re looking for silver-screen glamour, or bohemian beauty, The Ivory Secret has the gown for you.

A bohemian beauty from Catherine Deane, soon to grace the rails of The Ivory Secret


Sample Sale

CALLING brides-to-be searching for a BARGAIN gown without compromising on the beauty!  The Ivory Secret are excited to be holding a fabulous sample sale event for one weekend in March in order to make room for picking our new season gowns.

Put these dates in your diary – Friday 10th & Saturday 11th March 2017

It isn’t often that we host such an event so this is a rare and fantastic opportunity for savvy brides such as yourself to purchase your wedding dress from our collection of stunning samples. Our dresses are in such beautiful condition that they need to be seen to be believed, and at a fraction of the full retail price!

We have designer gowns on offer by Louise Bentley, Annasul Y, Charlotte Balbier and Eleanor Rafferty; and accessories too – veils and shoes by Rachel Simpson, Joyce Jackson and Rainbow Club.

If you love our dresses but have a smaller budget in mind then this is the event for you! Do make sure to call or email to book your exclusive appointment with us.

These dresses will be selling fast and there is only one of each gown so do be sure and bring your most trusted advisors with you and have your finances in place so you can grab your dream dress when you see it.

With gowns starting from £300, and with up to 70% off, this event is especially perfect for brides working with a tight budget, planning on a short timescale, or perhaps you are just a bride who loves a bargain.

Due to the popularity of the sale, please be aware that one hour will be allocated for each appointment.

Appointments are already going fast so call us ASAP on 01363 777500 or email to secure yours now!

Sample Sale Gowns

NIGHTSHADE - Annasul Y Designer Weekend



Photos of the new collection from Annasul Y have just been released and they certainly do not disappoint! Here at The Ivory Secret we are giddy with excitement knowing that in a few weeks time these gowns will be gracing our rails for the AY Designer Weekend.

Dates for your diary : Friday 21st & Saturday 22nd October 2016

Violet, Jasmine, Jonquille

This latest collection – inspired by the beautiful flowers of a French garden – have really taken our breath away. We love the whimsical tulle and chiffon overlays, the soft pleating, delicate lace and intricate embellishments.

The designers themselves are holding a prize draw, where you could win your wedding dress for free! Find out more and sign up at

Whether you like floaty, romantic styles, or figure-hugging fishtail designs, there is something for every discerning bride within this collection. Dare we say it, their best collection so far!

And to make this even even more special, The Ivory Secret are offering a 10% discount on gown orders placed over the weekend!

Peony & Columbine

So ladies, if you’ve just set out on your journey of finding your dream dress, or perhaps if you’ve visited us before and would like to see more delights from this gorgeous designer label, then do get in touch to book your exclusive appointment.

These gorgeous gowns will be with us for one weekend only, and the discount applies only to these two days as well so don’t miss out!


Ash & Balsam



The Twilight Hour


In honour of our 5th birthday, The Ivory Secret is holding an exciting evening event to celebrate with some lovely brides-to-be…


The Twilight Hour will be an opportunity to order your dream wedding dress with an exclusive 10% discount* and a celebratory glass of bubbles. Brides who have already secured their gowns will also be invited to celebrate with a special 15% discount* on our accessories.

Our beautiful collection holds gowns from renowned designers Annasul Y, Catherine Deane, Belle & Bunty and Louise Bentley, as well as our in-house label Eleanor Rafferty. So whether you’re still choosing from a selection of favourites, or you have found your gown with us but are yet to place your order, this event offers the perfect incentive to secure that fairy tale dress.

The Ivory Secret Designers


If you have yet to visit us but think we might have the dress of your dreams, or perhaps you still have some decision-making to do (the gowns are all so beautiful after all!) we advise making an appointment in the weeks leading up to the event, so that on the evening, everything is in place to finalise your order, and you can take time to feel pampered and celebrate!

During The Twilight Hour, there is no appointment necessary, we would just invite brides to pop in throughout the evening to place their orders and celebrate with us.

We hope to see you there!

With love from The Ivory Secret family x


* Discount applies to full price gowns and accessories only.


Spring Accessories Evening

So you’ve found ‘THE DRESS’ now it’s time to find those all-important finishing touches, and where better to do so than our Spring Accessories Evening where you can style your bridal look, all under one roof!

So here’s what’s on offer…

  • Mini hair and makeup trials from Jai and Gemma of The Event Studios, Devon-based Wedding Services. Giving you the low down on how to wear your hair to best compliment your dress and accessories.
  • Local jewellery designer Kye Tew will be here with a selection of headpieces, earrings, necklaces and bracelets which she creates from incorporating vintage or pre-loved pieces. The result is truly beautiful and unique, exclusive to each client.
  • Accessories by Kye Tew, Rachel Simpson, Rainbow Club & Joyce Jackson. In addition to the collections we usually carry at the boutique, we will have several new items on loan to us for the evening, so you will be spoilt for choice!
  • Top tips and styling advice
  • Not forgetting 10% discount on accessories.

As an extra bonus, if you bring along a fellow bride, they will receive a voucher to get 10% off their gown order with us. So do please help us spread the news of this event – share on facebook, tell your friends.

This stylish event is not-to-be missed! It’s all complimentary so pop along between 5 pm and 8pm to join the party with a glass of fizz and enjoy an evening of pampering and bridal bliss.

Although there is no appointment necessary, we would appreciate if you could RSVP on our event page

catherinedeane Yasmin2

Catherine Deane Gown


We would like to announce a new venture on the horizon for The Ivory Secret…

Due to mainly personal circumstances and after much deliberation, we have made the business decision to merge both our Devon and Bristol boutiques under one premises. Therefore, as from the 1st October 2015, The Ivory Secret will run business as normal from the sole location of the following address:

The Ivory Secret,
2 High Street,
Nr Exeter,
EX17 3AE

Please rest assured that this change will not compromise the high standard of service that The Ivory Secret will continue to give now and in the future. We are still available to you lovely brides-to-be so do visit our Devon boutique if you’re looking for your wedding gown.

Belle & Bunty Bridal

Belle & Bunty Gown


This merge will mean that we will be full to the brim with even more choice in designers and gown styles under one roof, which is an exciting prospect for us and for brides-to-be.

We are the proud new stockists of the wonderful Belle & Bunty, Catherine Deane and Louise Bentley, not to mention wedding shoes that are to die for from Rachel Simpson!


Rachel Simpson Shoes


And of course you can still expect the exclusive and personal service which we are recognised for, offering expert guidance and advice, as well as an in-house alterations service, and, if that’s not enough, the option of having your very own bespoke wedding gown designed and made.

If you have any questions or require further information, you can contact us at the above address, via email or alternatively by phone; 01363 777500.

For brides who are looking for something really special to wear on their wedding day, visit The Ivory Secret; we look forward to joining you on your journey to finding you dream dress!

Many thanks in advance for your continued support and custom.

With love from

The Ivory Secret family

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Annasul Y Gown