Discover our beautiful Ivory Secret brides, in our new Friday Feature.

Here they tell their bridal story, reviewing their dress and shopping experience with us. We hope seeing the dresses loved and worn by fellow brides will be a source of unlimited wedding inspiration!


Lovely April chose an Annasul Y gown for her church ceremony, marrying Christopher in July 2019. ..

Q1: Which designer or style did you go for and what was the main reason for it being your winner?

I really wanted a dress that had sleeves, a low back, looked timeless and was unusual, which I definitely got as lots of the guests commented that they hasn’t seen a dress like mine. It was my winner as it ticked all of my boxes and the lace was just amazing.

Q2 : Did you buy any accessories from us? If so, what were they?

I didn’t, as my mum lent me her veil.

Q3 : How did you feel in your outfit on the big day?

I absolutely loved it, it fitted like a glove and was extremely comfy.

Q4 : How many dresses did you try on before you found ‘the one’?

Probably about 23! I had a vision of what I wanted and only found it at The Ivory Secret.

Q5 : What did you enjoy most about your experience at The Ivory Secret?

Eleanor is extremely friendly and not at all pushy in sales which made the process really enjoyable. She’s an expert in her field and so when I tried on my dress at my final fitting the dress fitted perfectly.

Q6 : Do you have any other thoughts or feedback about your experience ?

No just a big thank you for all of your help.

Q7 : Do you have any wedding suppliers you would recommend to other brides-to-be?

Oaktree occasions (caterers) and Michael Wells (photographer)


If you are an Ivory Secret bride and you’d like to appear in our Friday Feature, just drop us an email to


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