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We have been searching for quite some time for a new designer to add to our boutique; a label that would fit in with our ethos and appeal to our brides who want something a little bit different from their wedding dress. After our White Gallery buying event earlier this year, we have walked away with not just one, but two new designers! We are very excited for the arrival of these beauties, which will be joining us over the next few months. And just for you, here is a sneak peek…

First up – Anna Kara. We’ve had our eye on this designer for a while, and after a positive reception at their trunk show a few months ago, we knew we had to take on their collection. With designs ranging from boho to woodland princess, they all carry the designer’s signature romantic feel.

Soft and unstructured, but made with luxury fabrics and bespoke embroidery for a free-spirited bride.

Woodland princess vibes from this full-skirted beauty, with delicate lace bodice, giving just a hint of skin through the illusion tulle.

We LOVE the individuality of ‘Raven’, with its unique embroidery echoing feathered wings fanning out across the bodice and sleeves. A definite show-stopper!

Our second new designer is Marylise Bridal. As sister brand to the renowned Rembo Styling, it’s no surprise that these gowns are fresh and dynamic. If you are looking for a dress that stands out from the crowd, these daring and innovative designs are perfect to choose from. We’ve handpicked our favourites from the latest collection, however the images haven’t yet been released, so instead here is a little look some of their earlier gowns so you can get an idea of their vibe…


Elegant, yet daring…

Modern fabrics and quirky cut-outs for the cool bride who wants something different in a wedding dress

Follow us on Instagram and/or facebook so that you can be the first to find out when these dreamy dresses are in. We hope you love them as much as we do!


The boutique is preparing to take on the latest collections, and there may even be a new designer in the pipeline! All of this can only mean one thing… SAMPLE SALE!!

Although we always have a few dresses at the boutique that we are willing to sell our samples of, it isn’t very often that we host an official Sample Sale event, as we are very fond of our gowns, and hate to part with them! But as we make space for our new arrivals, we have decided it is time to say goodbye to some of our existing collection; a sort of Spring clean if you will.

We take pride in our stock, and all our samples have been loved and taken care of during their time with us, therefore you can expect them to be in very good condition. We also offer an alterations service at the boutique, so if the sizing or fit isn’t quite right, you can rest assured that your dress is in safe hands with us and we can get it fitting like a dream for your big day!

And the best part – you could bag your dream dress, as well as accessories, for a hugely discounted price – up to 50% off!

This event is for one weekend only, and there is only one of each gown so we recommend that you bring your most trusted advisors with you! We expect lots of interest therefore make sure you call or email the boutique to book your exclusive appointment.



Dear brides-to-be we have some important dates for your diary – from Saturday 16th February until Saturday 2nd March we have a brand new collection of designer gowns joining us!

ANNA KARA has become a renowned wedding dress designer in quite a short space of time. Her wedding gowns are fashion forward, with an emphasis on feminine beauty and contemporary romanticism. Her collection is currently stocked in only a small selection of boutiques, therefore we are very excited and honoured to be hosting this event exclusively within the South West.

This designer preview is not to be missed! For more information, or to book an appointment, call the boutique on 01363 777500 or email


Here at The Ivory Secret, we are getting very excited to be new stockists of the fabulous Willowby by Watters label. With our new gowns arriving next month, there is also the chance to try on others from the collection as we host a designer trunk show on the 10th & 11th of August!

We think you’ll find that within this collection there is a wedding dress for every discerning bride, no matter what your style, theme or figure! Don’t believe us? Have a peek for yourselves…


If it’s a BOHO beauty you’re looking for, these are just two of the gowns from the collection that would suit a bohemian bride or wedding theme. Cool, comfortable and laid-back yet undeniably beautiful, we could see these being worn for a beach wedding, in a pretty woodland or even a festival style field!



Speaking of beaches, what about a DESTINATION WEDDING? These next two dresses are so soft and light, they would be perfect for a wedding abroad, keeping you cool in sunnier climes. Floaty styles will make for beautiful photos blowing in the breeze! But if you’ve got your heart set on embellishment or lace, the next style still has a relaxed fit, and the detail is so lightweight, it won’t weigh you down.



If you’re after a more contemporary look, there are several gowns with more of a MODERN TWIST – the style on the left juxtaposes a traditional lace fabric with a more modern design featuring a dramatic split up the centre. Meanwhile the other style below contrasts a floaty princess-style skirt, with a chic structured bodice with exposed boning. Perfect for a bride who wants an edgy look for her big day.



If you’re more of a traditional bride and have your eye on a ROMANTIC design, there are plenty to choose from in the Willowby collection. Combining delicate laces or intricate beading with layers of soft frothy tulle, these two are utterly dreamy! We can envisage these brides floating down the stairs of a country manor or emerging from a walled garden.



And finally, there are also lots of slinky, fitted options to wow your groom and guests with a SEXY look on your wedding day. If sultry and alluring is more your thing, these gowns don’t disappoint! We particularly love the delicate straps and low back of the gown on the left. While the right-hand design uses clean lines and simple fabrics to emphasise the bride’s figure, reserving the laser-cut embellishment for the bodice and hem



We hope you lovely brides-to-be have spotted something here that you like! And remember, there are even more styles that we just didn’t have the space to feature. Keep an eye on our social media for more previews. But of course the best way to appreciate these gowns is in person. We will only have them at the boutique for two days! So make sure you call or email us soon to book your exclusive appointment, as the event has been proving popular already.


Willowby by Watters Designer Trunk Show

Date: Friday 10th & Saturday 11th August 2018

Location: The Ivory Secret bridal boutique, 2 High St Crediton, EX17 3AE

How to book: Call 01363 777500 or email



We’ve been let into a little secret from Catherine Deane – this beautiful bridalwear label is offering fabulous designer discounts this Black Friday and we at The Ivory Secret are sharing them with you lovely brides to be!

Ladies who visit us this Friday and Saturday 24th & 25th of November will be able to take advantage of a whopping discount of up to 30% off selected styles from Catherine Deane!


So if you’ve had your eye on her gorgeous gowns but the price tag has been out of your budget, or maybe you just love a bargain, now is the perfect time to shop, and treat yourself to that dream dress!

Appointments are limited and we expect a lot of interest therefore we encourage you to get in touch asap to book your exclusive appointment.

Call 01363 777500 or email for more information and to book in.


With love from The Ivory Secret family x


The Ivory Secret team were once again exhibiting at the fantastic Wedding Show hosted by South West Bride Magazine at Westpoint exhibition centre.

We had a great turn out over the weekend, and it was brilliant to meet so many new brides-to-be and discuss their wedding dress ideas. Some were very recently engaged and therefore this event was their first port-of-call. Others had been searching a while for their gown and hadn’t yet found the right one. Many of those brides are now booked in to view our full collection at the boutique. At The Ivory Secret, we believe we offer a selection of gowns that are a little bit unique, and each is waiting to make a lucky bride feel very special on their wedding day! We were also delighted to help two brides find their dream dress that very weekend, with two lovely ladies walking away with their gowns that day.


Our stand was all dressed up for the event, featuring gowns from our gorgeous designers Catherine Deane, Annasul Y, Belle & Bunty and of course our own in-house label Eleanor Rafferty. We always come across brides who are looking for something a little different to what they have seen in the shops and that is where our made-to-measure service really comes into it’s own. We can design and make a bespoke creation for your special day, whether you have a specific idea in your head, or you need help defining the details, just enquire and we are happy to guide you.

As well as beautiful dresses, we do of course stock the most exquisite accessories to complete your bridal look. Ethereal veils by Joyce Jackson, unique headpieces by local jewellery designer Kye Tew, gorgeous vintage-inspired Rachel Simpson shoes in pastel hues and metallics, and last but not least, delicate hair jewellery and vines by Agnes Walker. Many of you may have signed up to our accessory competition to win a prize of £75, £50 or £25 off your chosen accessory. We will be picking our winners soon and will be in touch if you are one of the lucky ladies.

One of reasons we love exhibiting as this event is because of the three catwalk shows per day. This is a fantastic opportunity to showcase our gorgeous gowns. As I’m sure you can appreciate, often it is difficult to really make a decision on a wedding dress when you first see it on a hanger. Here we are able to put these dresses on real bodies, so you can see how they fit and how they move.


The fantastic dancers and models from Catwalkers do such a brilliant job and the atmosphere backstage is always buzzing.We just had time for a few quick snaps before the models had to dash to the catwalk. Don’t they all look fabulous!

As well as a selection of gowns from our current collections, we were also able to offer visiting brides-to-be a taste of the latest Catherine Deane collection as we had some extra beautiful designs on loan to us for the event. It’s no surprise that ‘Joy’ in particular drew a lot of attention with its frosted embroidery detail.

Catherine Deane ‘Joy’

If these caught your eye, you will be pleased to know that we will have the full Catherine Deane collection gracing the rails of the boutique in the coming months as we host not just one, but two trunk show events! The first will take place on Friday 15th & Saturday 16th December, and the second will be hosted on Friday 5th & Saturday 6th of January.

Brides who booked in appointments at the event, we look forward to seeing you again and welcoming you to our cosy boutique soon to view the full collections in our tranquil bridal haven. Ladies, if you took a card, or a discount voucher but haven’t yet booked in, do get in touch with us soon to arrange your exclusive appointment. The discount vouchers expire at C.O.B. on the 30th December 2017.

We hope to see you soon!


The Ivory Secret family x




We are very excited to be hosting the fabulous Catherine Deane Trunk Show this coming month.

Brides-to-be make sure you book these dates into your diaries – Friday 21st and Saturday 22nd July.

Perhaps you have visited us previously and admired the designs that we proudly stock, well now is the chance to view even more of Catherine’s beautiful gowns as the full collection will be gracing the rails of The Ivory Secret boutique for one weekend only.

If you haven’t yet come across Catherine Deane in your wedding dress search, boy have you been missing out! This talented designer creates one-of-a-kind pieces from the most beautiful fabrics; continuously exploring new methods of embellishment while also honouring her passion for long forgotten craft techniques. The resulting gowns emanate femininity, beauty and uniqueness.

The Harley Gown

She expertly combines different fabric with dramatic effect – gossamer-silk tulles contrasted with heavy embellishment, and sleek, modern satins overlayed with delicate lace. There are gowns for the vintage-loving bride, the bohemian beauty, and the glamour goddess.


The Freya Gown


For creative brides who would like to put together their own unique bridal look, Catherine Deane also has a varied separates range, full of gorgeous pieces that can be paired and layered together. Sleek silhouettes created in luxurious satin, floaty chiffon skirts, vintage-lace sleeves, glittering beaded overlays, or Victoriana necklines – the choice is yours!

This event has always proved popular in the past therefore we recommend booking an appointment, meaning that you will have exclusive access to the gowns for the duration of your visit.

We will also be announcing an added incentive closer to the time so make sure you follow us on facebook to keep up to date. You can register your interest on our event page here – Catherine Deane Trunk Show

Call 01363 777500 or email to find out more and to book your appointment.


The Ivory Secret team – Liz & Eleanor

Last month, we headed to Battersea Park for White Gallery London 2017 – an exclusive showroom for the very finest in bridal design. The exhibition is now in it’s eighth year, and is where leading designers and luxury bridal boutiques from around the world gather each May. For us as retailers it is a fantastic opportunity to view the latest collections, browse for new designers, and of course tackle the exciting task of choosing new dresses and accessories to stock.

We are always impressed by the talent on show at White Gallery but this year we were exceptionally wowed! It was very tempting to want to order everything, but here is a sneak peak of a few of the gowns that will be gracing the rails of The Ivory Secret boutique in the coming months…

We’ve seen the bridal colour palette increasing in range over the past couple of years and for 2018 this trend is definitely continuing, with gold, champagne and pink alongside traditional ivory – brides certainly don’t need to wear white any more.


We are in love with the Vervain gown from Annasul Y. The blush tone and delicate lace has an English rose feel to it

Lace is still very much evident, but designers are also moving away to luxurious satins in order to achieve smoother silhouettes. (Look out for the sleek bridal separates that are arriving from Catherine Deane).

The Suri dress from Catherine Deane will be a stunning new addition to our collection

Then we have layers of frothy tulle which conjure up a wonderfully ethereal feel, and work well in combination with the more textured fabrics such as polka-dots and three-dimensional flowers for that whimsical element.

Then for the glamourous brides, we are seeing a lot more embellishment – such as intricate beading, and glittering crystals – perfect for the bride who wants all eyes on her.

Eleanor inspecting the beautiful back of this Annasul Y gown. With glittering beadwork, sleek silhouette and a romantic overlay of tulle, this gown is hitting all the trends

From delicate and romantic gowns to some real statement pieces, designers certainly have it covered this year! The new collections will be arriving over the next few months so keep your eyes peeled on our social media for us to announce their debut. Whether you’re looking for silver-screen glamour, or bohemian beauty, The Ivory Secret has the gown for you.

A bohemian beauty from Catherine Deane, soon to grace the rails of The Ivory Secret


Sample Sale

CALLING brides-to-be searching for a BARGAIN gown without compromising on the beauty!  The Ivory Secret are excited to be holding a fabulous sample sale event for one weekend in March in order to make room for picking our new season gowns.

Put these dates in your diary – Friday 10th & Saturday 11th March 2017

It isn’t often that we host such an event so this is a rare and fantastic opportunity for savvy brides such as yourself to purchase your wedding dress from our collection of stunning samples. Our dresses are in such beautiful condition that they need to be seen to be believed, and at a fraction of the full retail price!

We have designer gowns on offer by Louise Bentley, Annasul Y, Charlotte Balbier and Eleanor Rafferty; and accessories too – veils and shoes by Rachel Simpson, Joyce Jackson and Rainbow Club.

If you love our dresses but have a smaller budget in mind then this is the event for you! Do make sure to call or email to book your exclusive appointment with us.

These dresses will be selling fast and there is only one of each gown so do be sure and bring your most trusted advisors with you and have your finances in place so you can grab your dream dress when you see it.

With gowns starting from £300, and with up to 70% off, this event is especially perfect for brides working with a tight budget, planning on a short timescale, or perhaps you are just a bride who loves a bargain.

Due to the popularity of the sale, please be aware that one hour will be allocated for each appointment.

Appointments are already going fast so call us ASAP on 01363 777500 or email to secure yours now!

Sample Sale Gowns

NIGHTSHADE - Annasul Y Designer Weekend



Photos of the new collection from Annasul Y have just been released and they certainly do not disappoint! Here at The Ivory Secret we are giddy with excitement knowing that in a few weeks time these gowns will be gracing our rails for the AY Designer Weekend.

Dates for your diary : Friday 21st & Saturday 22nd October 2016

Violet, Jasmine, Jonquille

This latest collection – inspired by the beautiful flowers of a French garden – have really taken our breath away. We love the whimsical tulle and chiffon overlays, the soft pleating, delicate lace and intricate embellishments.

The designers themselves are holding a prize draw, where you could win your wedding dress for free! Find out more and sign up at

Whether you like floaty, romantic styles, or figure-hugging fishtail designs, there is something for every discerning bride within this collection. Dare we say it, their best collection so far!

And to make this even even more special, The Ivory Secret are offering a 10% discount on gown orders placed over the weekend!

Peony & Columbine

So ladies, if you’ve just set out on your journey of finding your dream dress, or perhaps if you’ve visited us before and would like to see more delights from this gorgeous designer label, then do get in touch to book your exclusive appointment.

These gorgeous gowns will be with us for one weekend only, and the discount applies only to these two days as well so don’t miss out!


Ash & Balsam