Currently viewing the category: "New Dresses"

We have been searching for quite some time for a new designer to add to our boutique; a label that would fit in with our ethos and appeal to our brides who want something a little bit different from their wedding dress. After our White Gallery buying event earlier this year, we have walked away with not just one, but two new designers! We are very excited for the arrival of these beauties, which will be joining us over the next few months. And just for you, here is a sneak peek…

First up – Anna Kara. We’ve had our eye on this designer for a while, and after a positive reception at their trunk show a few months ago, we knew we had to take on their collection. With designs ranging from boho to woodland princess, they all carry the designer’s signature romantic feel.

Soft and unstructured, but made with luxury fabrics and bespoke embroidery for a free-spirited bride.

Woodland princess vibes from this full-skirted beauty, with delicate lace bodice, giving just a hint of skin through the illusion tulle.

We LOVE the individuality of ‘Raven’, with its unique embroidery echoing feathered wings fanning out across the bodice and sleeves. A definite show-stopper!

Our second new designer is Marylise Bridal. As sister brand to the renowned Rembo Styling, it’s no surprise that these gowns are fresh and dynamic. If you are looking for a dress that stands out from the crowd, these daring and innovative designs are perfect to choose from. We’ve handpicked our favourites from the latest collection, however the images haven’t yet been released, so instead here is a little look some of their earlier gowns so you can get an idea of their vibe…


Elegant, yet daring…

Modern fabrics and quirky cut-outs for the cool bride who wants something different in a wedding dress

Follow us on Instagram and/or facebook so that you can be the first to find out when these dreamy dresses are in. We hope you love them as much as we do!



Dear brides-to-be we have some important dates for your diary – from Saturday 16th February until Saturday 2nd March we have a brand new collection of designer gowns joining us!

ANNA KARA has become a renowned wedding dress designer in quite a short space of time. Her wedding gowns are fashion forward, with an emphasis on feminine beauty and contemporary romanticism. Her collection is currently stocked in only a small selection of boutiques, therefore we are very excited and honoured to be hosting this event exclusively within the South West.

This designer preview is not to be missed! For more information, or to book an appointment, call the boutique on 01363 777500 or email


Over the past few months we have had lots of exciting deliveries from our talented designers, and we are all set for prospective 2019 and 2020 brides!

As we have mentioned previously, we recently took on a new designer label – Willowby by Watters. Following the success of their trunk show a couple of months ago, our own collection is now very much in stock, with a few additional pieces arriving in the new year!



These gowns are multi-faceted – elegant, a little bit sexy but with a playful edge; perfect for the free-spirited bride.



Another of our designers – Catherine Deane – has been a firm favourite of ours for a few years, and each season she impresses us with a stunning range of gowns.



The Spring 2019 gowns feature plenty of her signature lace, as well as some simpler, more structured numbers and of course the versatile range of bridal separates, making it a very fashion-forward collection. This designer will also be sending us some additional pieces in January-March.



So whether you are newly engaged, or you’ve been putting off your hunt for the dress, the new year will definitely be an exciting time to go wedding dress shopping at The Ivory Secret!

You can view the full collections on our website, or pop in for a browse. You can also follow us on facebook, twitter, and/or instagram to keep up with our latest news, as we will be sure to announce on our social media channels when the other new gowns and separates arrive.

We do recommend making an appointment if you wish to try some dresses on, so that we can offer you an exclusive service and free rein of the boutique for you and your guests to browse and try. Just give us a call or an email; we hope to see you soon!


The Ivory Secret team x




Here at The Ivory Secret, we are getting very excited to be new stockists of the fabulous Willowby by Watters label. With our new gowns arriving next month, there is also the chance to try on others from the collection as we host a designer trunk show on the 10th & 11th of August!

We think you’ll find that within this collection there is a wedding dress for every discerning bride, no matter what your style, theme or figure! Don’t believe us? Have a peek for yourselves…


If it’s a BOHO beauty you’re looking for, these are just two of the gowns from the collection that would suit a bohemian bride or wedding theme. Cool, comfortable and laid-back yet undeniably beautiful, we could see these being worn for a beach wedding, in a pretty woodland or even a festival style field!



Speaking of beaches, what about a DESTINATION WEDDING? These next two dresses are so soft and light, they would be perfect for a wedding abroad, keeping you cool in sunnier climes. Floaty styles will make for beautiful photos blowing in the breeze! But if you’ve got your heart set on embellishment or lace, the next style still has a relaxed fit, and the detail is so lightweight, it won’t weigh you down.



If you’re after a more contemporary look, there are several gowns with more of a MODERN TWIST – the style on the left juxtaposes a traditional lace fabric with a more modern design featuring a dramatic split up the centre. Meanwhile the other style below contrasts a floaty princess-style skirt, with a chic structured bodice with exposed boning. Perfect for a bride who wants an edgy look for her big day.



If you’re more of a traditional bride and have your eye on a ROMANTIC design, there are plenty to choose from in the Willowby collection. Combining delicate laces or intricate beading with layers of soft frothy tulle, these two are utterly dreamy! We can envisage these brides floating down the stairs of a country manor or emerging from a walled garden.



And finally, there are also lots of slinky, fitted options to wow your groom and guests with a SEXY look on your wedding day. If sultry and alluring is more your thing, these gowns don’t disappoint! We particularly love the delicate straps and low back of the gown on the left. While the right-hand design uses clean lines and simple fabrics to emphasise the bride’s figure, reserving the laser-cut embellishment for the bodice and hem



We hope you lovely brides-to-be have spotted something here that you like! And remember, there are even more styles that we just didn’t have the space to feature. Keep an eye on our social media for more previews. But of course the best way to appreciate these gowns is in person. We will only have them at the boutique for two days! So make sure you call or email us soon to book your exclusive appointment, as the event has been proving popular already.


Willowby by Watters Designer Trunk Show

Date: Friday 10th & Saturday 11th August 2018

Location: The Ivory Secret bridal boutique, 2 High St Crediton, EX17 3AE

How to book: Call 01363 777500 or email


The Ivory Secret team were once again exhibiting at the fantastic Wedding Show hosted by South West Bride Magazine at Westpoint exhibition centre.

We had a great turn out over the weekend, and it was brilliant to meet so many new brides-to-be and discuss their wedding dress ideas. Some were very recently engaged and therefore this event was their first port-of-call. Others had been searching a while for their gown and hadn’t yet found the right one. Many of those brides are now booked in to view our full collection at the boutique. At The Ivory Secret, we believe we offer a selection of gowns that are a little bit unique, and each is waiting to make a lucky bride feel very special on their wedding day! We were also delighted to help two brides find their dream dress that very weekend, with two lovely ladies walking away with their gowns that day.


Our stand was all dressed up for the event, featuring gowns from our gorgeous designers Catherine Deane, Annasul Y, Belle & Bunty and of course our own in-house label Eleanor Rafferty. We always come across brides who are looking for something a little different to what they have seen in the shops and that is where our made-to-measure service really comes into it’s own. We can design and make a bespoke creation for your special day, whether you have a specific idea in your head, or you need help defining the details, just enquire and we are happy to guide you.

As well as beautiful dresses, we do of course stock the most exquisite accessories to complete your bridal look. Ethereal veils by Joyce Jackson, unique headpieces by local jewellery designer Kye Tew, gorgeous vintage-inspired Rachel Simpson shoes in pastel hues and metallics, and last but not least, delicate hair jewellery and vines by Agnes Walker. Many of you may have signed up to our accessory competition to win a prize of £75, £50 or £25 off your chosen accessory. We will be picking our winners soon and will be in touch if you are one of the lucky ladies.

One of reasons we love exhibiting as this event is because of the three catwalk shows per day. This is a fantastic opportunity to showcase our gorgeous gowns. As I’m sure you can appreciate, often it is difficult to really make a decision on a wedding dress when you first see it on a hanger. Here we are able to put these dresses on real bodies, so you can see how they fit and how they move.


The fantastic dancers and models from Catwalkers do such a brilliant job and the atmosphere backstage is always buzzing.We just had time for a few quick snaps before the models had to dash to the catwalk. Don’t they all look fabulous!

As well as a selection of gowns from our current collections, we were also able to offer visiting brides-to-be a taste of the latest Catherine Deane collection as we had some extra beautiful designs on loan to us for the event. It’s no surprise that ‘Joy’ in particular drew a lot of attention with its frosted embroidery detail.

Catherine Deane ‘Joy’

If these caught your eye, you will be pleased to know that we will have the full Catherine Deane collection gracing the rails of the boutique in the coming months as we host not just one, but two trunk show events! The first will take place on Friday 15th & Saturday 16th December, and the second will be hosted on Friday 5th & Saturday 6th of January.

Brides who booked in appointments at the event, we look forward to seeing you again and welcoming you to our cosy boutique soon to view the full collections in our tranquil bridal haven. Ladies, if you took a card, or a discount voucher but haven’t yet booked in, do get in touch with us soon to arrange your exclusive appointment. The discount vouchers expire at C.O.B. on the 30th December 2017.

We hope to see you soon!


The Ivory Secret family x




We are very excited to be hosting the fabulous Catherine Deane Trunk Show this coming month.

Brides-to-be make sure you book these dates into your diaries – Friday 21st and Saturday 22nd July.

Perhaps you have visited us previously and admired the designs that we proudly stock, well now is the chance to view even more of Catherine’s beautiful gowns as the full collection will be gracing the rails of The Ivory Secret boutique for one weekend only.

If you haven’t yet come across Catherine Deane in your wedding dress search, boy have you been missing out! This talented designer creates one-of-a-kind pieces from the most beautiful fabrics; continuously exploring new methods of embellishment while also honouring her passion for long forgotten craft techniques. The resulting gowns emanate femininity, beauty and uniqueness.

The Harley Gown

She expertly combines different fabric with dramatic effect – gossamer-silk tulles contrasted with heavy embellishment, and sleek, modern satins overlayed with delicate lace. There are gowns for the vintage-loving bride, the bohemian beauty, and the glamour goddess.


The Freya Gown


For creative brides who would like to put together their own unique bridal look, Catherine Deane also has a varied separates range, full of gorgeous pieces that can be paired and layered together. Sleek silhouettes created in luxurious satin, floaty chiffon skirts, vintage-lace sleeves, glittering beaded overlays, or Victoriana necklines – the choice is yours!

This event has always proved popular in the past therefore we recommend booking an appointment, meaning that you will have exclusive access to the gowns for the duration of your visit.

We will also be announcing an added incentive closer to the time so make sure you follow us on facebook to keep up to date. You can register your interest on our event page here – Catherine Deane Trunk Show

Call 01363 777500 or email to find out more and to book your appointment.


The Ivory Secret team – Liz & Eleanor

Last month, we headed to Battersea Park for White Gallery London 2017 – an exclusive showroom for the very finest in bridal design. The exhibition is now in it’s eighth year, and is where leading designers and luxury bridal boutiques from around the world gather each May. For us as retailers it is a fantastic opportunity to view the latest collections, browse for new designers, and of course tackle the exciting task of choosing new dresses and accessories to stock.

We are always impressed by the talent on show at White Gallery but this year we were exceptionally wowed! It was very tempting to want to order everything, but here is a sneak peak of a few of the gowns that will be gracing the rails of The Ivory Secret boutique in the coming months…

We’ve seen the bridal colour palette increasing in range over the past couple of years and for 2018 this trend is definitely continuing, with gold, champagne and pink alongside traditional ivory – brides certainly don’t need to wear white any more.


We are in love with the Vervain gown from Annasul Y. The blush tone and delicate lace has an English rose feel to it

Lace is still very much evident, but designers are also moving away to luxurious satins in order to achieve smoother silhouettes. (Look out for the sleek bridal separates that are arriving from Catherine Deane).

The Suri dress from Catherine Deane will be a stunning new addition to our collection

Then we have layers of frothy tulle which conjure up a wonderfully ethereal feel, and work well in combination with the more textured fabrics such as polka-dots and three-dimensional flowers for that whimsical element.

Then for the glamourous brides, we are seeing a lot more embellishment – such as intricate beading, and glittering crystals – perfect for the bride who wants all eyes on her.

Eleanor inspecting the beautiful back of this Annasul Y gown. With glittering beadwork, sleek silhouette and a romantic overlay of tulle, this gown is hitting all the trends

From delicate and romantic gowns to some real statement pieces, designers certainly have it covered this year! The new collections will be arriving over the next few months so keep your eyes peeled on our social media for us to announce their debut. Whether you’re looking for silver-screen glamour, or bohemian beauty, The Ivory Secret has the gown for you.

A bohemian beauty from Catherine Deane, soon to grace the rails of The Ivory Secret

NIGHTSHADE - Annasul Y Designer Weekend



Photos of the new collection from Annasul Y have just been released and they certainly do not disappoint! Here at The Ivory Secret we are giddy with excitement knowing that in a few weeks time these gowns will be gracing our rails for the AY Designer Weekend.

Dates for your diary : Friday 21st & Saturday 22nd October 2016

Violet, Jasmine, Jonquille

This latest collection – inspired by the beautiful flowers of a French garden – have really taken our breath away. We love the whimsical tulle and chiffon overlays, the soft pleating, delicate lace and intricate embellishments.

The designers themselves are holding a prize draw, where you could win your wedding dress for free! Find out more and sign up at

Whether you like floaty, romantic styles, or figure-hugging fishtail designs, there is something for every discerning bride within this collection. Dare we say it, their best collection so far!

And to make this even even more special, The Ivory Secret are offering a 10% discount on gown orders placed over the weekend!

Peony & Columbine

So ladies, if you’ve just set out on your journey of finding your dream dress, or perhaps if you’ve visited us before and would like to see more delights from this gorgeous designer label, then do get in touch to book your exclusive appointment.

These gorgeous gowns will be with us for one weekend only, and the discount applies only to these two days as well so don’t miss out!


Ash & Balsam


catherinedeane Yasmin2

Catherine Deane Gown


We would like to announce a new venture on the horizon for The Ivory Secret…

Due to mainly personal circumstances and after much deliberation, we have made the business decision to merge both our Devon and Bristol boutiques under one premises. Therefore, as from the 1st October 2015, The Ivory Secret will run business as normal from the sole location of the following address:

The Ivory Secret,
2 High Street,
Nr Exeter,
EX17 3AE

Please rest assured that this change will not compromise the high standard of service that The Ivory Secret will continue to give now and in the future. We are still available to you lovely brides-to-be so do visit our Devon boutique if you’re looking for your wedding gown.

Belle & Bunty Bridal

Belle & Bunty Gown


This merge will mean that we will be full to the brim with even more choice in designers and gown styles under one roof, which is an exciting prospect for us and for brides-to-be.

We are the proud new stockists of the wonderful Belle & Bunty, Catherine Deane and Louise Bentley, not to mention wedding shoes that are to die for from Rachel Simpson!


Rachel Simpson Shoes


And of course you can still expect the exclusive and personal service which we are recognised for, offering expert guidance and advice, as well as an in-house alterations service, and, if that’s not enough, the option of having your very own bespoke wedding gown designed and made.

If you have any questions or require further information, you can contact us at the above address, via email or alternatively by phone; 01363 777500.

For brides who are looking for something really special to wear on their wedding day, visit The Ivory Secret; we look forward to joining you on your journey to finding you dream dress!

Many thanks in advance for your continued support and custom.

With love from

The Ivory Secret family

CORAL_dps shrunk

Annasul Y Gown


CORAL_dps shrunk

Annasul Y – Coral


Oh my, are we excited about our upcoming designer weekend! This is your chance to get a first-hand preview of Annasul Y’s exciting 2016 collection – 2nd & 3rd October at The Ivory Secret, Devon bridal boutique.

As the sister label to Lusan Mandongus, Annasul Y are renowned for their retro yet ultra-glamorous designs. Always playful with the layering of beautifully-light fabrics and textures; this designer successfully achieves what many fail to pull off, and that is the vintage look with a modern twist.

agate, topaz

Annasul Y – Agate (left) and Topaz (right)


Brides-to-be, if you want something unique and special from your wedding dress then you can be sure that this collection will not disappoint! Inspired by the luminescent cuts of precious gemstones, these gowns exude luxury and elegance complete with flawless cut and finish. The result is breathtaking.

The new collection may have gone a bit edgier, with some of the designs – Agate or Charoite for example – taking geometric shapes from the gemstone inspiration. However they still maintain the beautiful fluidity and femininity that Annasul Y are synonymous with.

Annasul Y - Charoite

Annasul Y – Charoite

From soft blush tones and delicate lace to dramatic shapes and intricate beadwork, there is something to wow every discerning bride.

And as an added bonus, every bride who orders a gown from the new collection during the event will receive a gift of an exclusive scented candle. Annasul Y are also holding a prize draw and the lucky bride will win her dream dress for free!

The full collection will be gracing the rails of The Ivory Secret boutique for one weekend only so don’t miss out!

2nd & 3rd October 2015

For more photos and information visit

Call or email us to book an exclusive appointment.

We hope to see you there! x

Tagged with: