Currently viewing the category: "Twitter"

You may have followed our Real Brides page, well now enjoy the latest #FRIDAYFEATURE – a recent series of blog posts where we share our brides’ stories in more detail. If you’re thinking of coming to visit us, this is a great insight into the experience of becoming an Ivory Secret bride!

We hope you enjoy the bridal inspiration that is Hollie’s story…


Q1: Which designer or style did you go for and what was the main reason for it being your winner?

I went for Catherine Deane separates – I didn’t have any particular designer in mind but when I tried on the pieces they just felt like ‘the one’ for me. I liked the simple elegance as I don’t like a huge amount of detail or pattern etc in my clothing. The pieces were simple and elegant, then with the detailed top over the bodice – I felt very bridal.

Q2 : Did you buy any accessories from us? If so, what were they?

I bought my shoes from The Ivory Secret – which I still love and got a lot of compliments on them on the day.

Q3 : How did you feel in your outfit on the big day?

I felt very comfortable in my outfit all day, including the shoes which was a big bonus. Most importantly I felt really special in it, there was no doubt for me I’d absolutely made the right choice, it was exactly what I wanted.

Q4 : How many dresses did you try on before you found ‘the one’?

Six I think.

Q5 : What did you enjoy most about your experience at The Ivory Secret?

I liked the personal service of The Ivory Secret – and I knew I was in safe hands if I had needed/wanted any alterations. I also found the pieces available matched my style so, though there was a clear winner, I would have felt happy in almost anything you had available.

Q6 : Do you have any other thoughts or feedback about your experience ?

I don’t think I can add anything to the above, except to say I would (and do) highly recommend the Ivory Secret to everyone.

Q7 : Do you have any wedding suppliers you would recommend to other brides-to-be?

My florist, Amanda Windsor, was fantastic. And I highly recommend my videographer/photographer Alan at DVX Productions.

If you are an Ivory Secret bride and you’d like to appear in our Friday Feature, just drop us an email to


Here is third instalment of  our Friday Feature, where you can discover what it is like to be an Ivory Secret bride.

Here they tell their bridal story, reviewing their dress and shopping experience with us. We hope seeing the dresses loved and worn by fellow brides will be a source of unlimited wedding inspiration!


Our beautiful bride Jess married Peter in August 2018 at Devon wedding venue Rockbeare Manor. Here’s what she had to say about shopping for ‘the one’…

Q1 : Which designer or style did you go for and what was the main reason for it being your winner?

The designer was Catherine Deane and the dress was called Zoe.

Q2 : Did you buy any accessories from us? If so, what were they?

The Joyce Jackson ‘Phoenix’ Veil – it framed the dress perfectly.

Q3 : How did you feel in your outfit on the big day?

I felt a millions dollars. My dress fitted perfectly, the material was so soft and I could manoeuvre in my dress with complete comfort all day/night.

Q4 : How many dresses did you try on before you found ‘the one’?

I tried on approximately 15 dresses over a period of time but only 4 in the Ivory Secret.

Q5 : What did you enjoy most about your experience at The Ivory Secret?

The experience as a whole is one to remember but I most enjoyed the exclusiveness of being in the shop with just my mum, maid of honour and Eleanor and having the time to chat about my style and wishes for my wedding dress.

Q6 : Do you have any other thoughts or feedback about your experience ?

The Ivory secret is truly the most perfect experience when looking for a wedding dress. From the moment I walked in, Eleanor’s kind, understanding nature allowed me to feel both relaxed and excited at the same time. She listened, gave advice and I ended up finding the perfect dress for me. The set up of the shop so beautiful with dresses, accessories, shoes and veils on show and available to buy. I never felt pressured to purchase anything. Overall, I would (and have!) recommend the Ivory Secret to every bride-to-be I know.

Q7 : Do you have any wedding suppliers you would recommend to other brides-to-be?

Maxi Photography – Mel and Justin are amazing and they captures so many iconic moments of our day.

If you are an Ivory Secret bride and you’d like to appear in our Friday Feature, just drop us an email to


The boutique is preparing to take on the latest collections, and there may even be a new designer in the pipeline! All of this can only mean one thing… SAMPLE SALE!!

Although we always have a few dresses at the boutique that we are willing to sell our samples of, it isn’t very often that we host an official Sample Sale event, as we are very fond of our gowns, and hate to part with them! But as we make space for our new arrivals, we have decided it is time to say goodbye to some of our existing collection; a sort of Spring clean if you will.

We take pride in our stock, and all our samples have been loved and taken care of during their time with us, therefore you can expect them to be in very good condition. We also offer an alterations service at the boutique, so if the sizing or fit isn’t quite right, you can rest assured that your dress is in safe hands with us and we can get it fitting like a dream for your big day!

And the best part – you could bag your dream dress, as well as accessories, for a hugely discounted price – up to 50% off!

This event is for one weekend only, and there is only one of each gown so we recommend that you bring your most trusted advisors with you! We expect lots of interest therefore make sure you call or email the boutique to book your exclusive appointment.



Dear brides-to-be we have some important dates for your diary – from Saturday 16th February until Saturday 2nd March we have a brand new collection of designer gowns joining us!

ANNA KARA has become a renowned wedding dress designer in quite a short space of time. Her wedding gowns are fashion forward, with an emphasis on feminine beauty and contemporary romanticism. Her collection is currently stocked in only a small selection of boutiques, therefore we are very excited and honoured to be hosting this event exclusively within the South West.

This designer preview is not to be missed! For more information, or to book an appointment, call the boutique on 01363 777500 or email


Over the past few months we have had lots of exciting deliveries from our talented designers, and we are all set for prospective 2019 and 2020 brides!

As we have mentioned previously, we recently took on a new designer label – Willowby by Watters. Following the success of their trunk show a couple of months ago, our own collection is now very much in stock, with a few additional pieces arriving in the new year!



These gowns are multi-faceted – elegant, a little bit sexy but with a playful edge; perfect for the free-spirited bride.



Another of our designers – Catherine Deane – has been a firm favourite of ours for a few years, and each season she impresses us with a stunning range of gowns.



The Spring 2019 gowns feature plenty of her signature lace, as well as some simpler, more structured numbers and of course the versatile range of bridal separates, making it a very fashion-forward collection. This designer will also be sending us some additional pieces in January-March.



So whether you are newly engaged, or you’ve been putting off your hunt for the dress, the new year will definitely be an exciting time to go wedding dress shopping at The Ivory Secret!

You can view the full collections on our website, or pop in for a browse. You can also follow us on facebook, twitter, and/or instagram to keep up with our latest news, as we will be sure to announce on our social media channels when the other new gowns and separates arrive.

We do recommend making an appointment if you wish to try some dresses on, so that we can offer you an exclusive service and free rein of the boutique for you and your guests to browse and try. Just give us a call or an email; we hope to see you soon!


The Ivory Secret team x




Here at The Ivory Secret, we are getting very excited to be new stockists of the fabulous Willowby by Watters label. With our new gowns arriving next month, there is also the chance to try on others from the collection as we host a designer trunk show on the 10th & 11th of August!

We think you’ll find that within this collection there is a wedding dress for every discerning bride, no matter what your style, theme or figure! Don’t believe us? Have a peek for yourselves…


If it’s a BOHO beauty you’re looking for, these are just two of the gowns from the collection that would suit a bohemian bride or wedding theme. Cool, comfortable and laid-back yet undeniably beautiful, we could see these being worn for a beach wedding, in a pretty woodland or even a festival style field!



Speaking of beaches, what about a DESTINATION WEDDING? These next two dresses are so soft and light, they would be perfect for a wedding abroad, keeping you cool in sunnier climes. Floaty styles will make for beautiful photos blowing in the breeze! But if you’ve got your heart set on embellishment or lace, the next style still has a relaxed fit, and the detail is so lightweight, it won’t weigh you down.



If you’re after a more contemporary look, there are several gowns with more of a MODERN TWIST – the style on the left juxtaposes a traditional lace fabric with a more modern design featuring a dramatic split up the centre. Meanwhile the other style below contrasts a floaty princess-style skirt, with a chic structured bodice with exposed boning. Perfect for a bride who wants an edgy look for her big day.



If you’re more of a traditional bride and have your eye on a ROMANTIC design, there are plenty to choose from in the Willowby collection. Combining delicate laces or intricate beading with layers of soft frothy tulle, these two are utterly dreamy! We can envisage these brides floating down the stairs of a country manor or emerging from a walled garden.



And finally, there are also lots of slinky, fitted options to wow your groom and guests with a SEXY look on your wedding day. If sultry and alluring is more your thing, these gowns don’t disappoint! We particularly love the delicate straps and low back of the gown on the left. While the right-hand design uses clean lines and simple fabrics to emphasise the bride’s figure, reserving the laser-cut embellishment for the bodice and hem



We hope you lovely brides-to-be have spotted something here that you like! And remember, there are even more styles that we just didn’t have the space to feature. Keep an eye on our social media for more previews. But of course the best way to appreciate these gowns is in person. We will only have them at the boutique for two days! So make sure you call or email us soon to book your exclusive appointment, as the event has been proving popular already.


Willowby by Watters Designer Trunk Show

Date: Friday 10th & Saturday 11th August 2018

Location: The Ivory Secret bridal boutique, 2 High St Crediton, EX17 3AE

How to book: Call 01363 777500 or email



We’ve been let into a little secret from Catherine Deane – this beautiful bridalwear label is offering fabulous designer discounts this Black Friday and we at The Ivory Secret are sharing them with you lovely brides to be!

Ladies who visit us this Friday and Saturday 24th & 25th of November will be able to take advantage of a whopping discount of up to 30% off selected styles from Catherine Deane!


So if you’ve had your eye on her gorgeous gowns but the price tag has been out of your budget, or maybe you just love a bargain, now is the perfect time to shop, and treat yourself to that dream dress!

Appointments are limited and we expect a lot of interest therefore we encourage you to get in touch asap to book your exclusive appointment.

Call 01363 777500 or email for more information and to book in.


With love from The Ivory Secret family x


The Ivory Secret team were once again exhibiting at the fantastic Wedding Show hosted by South West Bride Magazine at Westpoint exhibition centre.

We had a great turn out over the weekend, and it was brilliant to meet so many new brides-to-be and discuss their wedding dress ideas. Some were very recently engaged and therefore this event was their first port-of-call. Others had been searching a while for their gown and hadn’t yet found the right one. Many of those brides are now booked in to view our full collection at the boutique. At The Ivory Secret, we believe we offer a selection of gowns that are a little bit unique, and each is waiting to make a lucky bride feel very special on their wedding day! We were also delighted to help two brides find their dream dress that very weekend, with two lovely ladies walking away with their gowns that day.


Our stand was all dressed up for the event, featuring gowns from our gorgeous designers Catherine Deane, Annasul Y, Belle & Bunty and of course our own in-house label Eleanor Rafferty. We always come across brides who are looking for something a little different to what they have seen in the shops and that is where our made-to-measure service really comes into it’s own. We can design and make a bespoke creation for your special day, whether you have a specific idea in your head, or you need help defining the details, just enquire and we are happy to guide you.

As well as beautiful dresses, we do of course stock the most exquisite accessories to complete your bridal look. Ethereal veils by Joyce Jackson, unique headpieces by local jewellery designer Kye Tew, gorgeous vintage-inspired Rachel Simpson shoes in pastel hues and metallics, and last but not least, delicate hair jewellery and vines by Agnes Walker. Many of you may have signed up to our accessory competition to win a prize of £75, £50 or £25 off your chosen accessory. We will be picking our winners soon and will be in touch if you are one of the lucky ladies.

One of reasons we love exhibiting as this event is because of the three catwalk shows per day. This is a fantastic opportunity to showcase our gorgeous gowns. As I’m sure you can appreciate, often it is difficult to really make a decision on a wedding dress when you first see it on a hanger. Here we are able to put these dresses on real bodies, so you can see how they fit and how they move.


The fantastic dancers and models from Catwalkers do such a brilliant job and the atmosphere backstage is always buzzing.We just had time for a few quick snaps before the models had to dash to the catwalk. Don’t they all look fabulous!

As well as a selection of gowns from our current collections, we were also able to offer visiting brides-to-be a taste of the latest Catherine Deane collection as we had some extra beautiful designs on loan to us for the event. It’s no surprise that ‘Joy’ in particular drew a lot of attention with its frosted embroidery detail.

Catherine Deane ‘Joy’

If these caught your eye, you will be pleased to know that we will have the full Catherine Deane collection gracing the rails of the boutique in the coming months as we host not just one, but two trunk show events! The first will take place on Friday 15th & Saturday 16th December, and the second will be hosted on Friday 5th & Saturday 6th of January.

Brides who booked in appointments at the event, we look forward to seeing you again and welcoming you to our cosy boutique soon to view the full collections in our tranquil bridal haven. Ladies, if you took a card, or a discount voucher but haven’t yet booked in, do get in touch with us soon to arrange your exclusive appointment. The discount vouchers expire at C.O.B. on the 30th December 2017.

We hope to see you soon!


The Ivory Secret family x




We are very excited to be hosting the fabulous Catherine Deane Trunk Show this coming month.

Brides-to-be make sure you book these dates into your diaries – Friday 21st and Saturday 22nd July.

Perhaps you have visited us previously and admired the designs that we proudly stock, well now is the chance to view even more of Catherine’s beautiful gowns as the full collection will be gracing the rails of The Ivory Secret boutique for one weekend only.

If you haven’t yet come across Catherine Deane in your wedding dress search, boy have you been missing out! This talented designer creates one-of-a-kind pieces from the most beautiful fabrics; continuously exploring new methods of embellishment while also honouring her passion for long forgotten craft techniques. The resulting gowns emanate femininity, beauty and uniqueness.

The Harley Gown

She expertly combines different fabric with dramatic effect – gossamer-silk tulles contrasted with heavy embellishment, and sleek, modern satins overlayed with delicate lace. There are gowns for the vintage-loving bride, the bohemian beauty, and the glamour goddess.


The Freya Gown


For creative brides who would like to put together their own unique bridal look, Catherine Deane also has a varied separates range, full of gorgeous pieces that can be paired and layered together. Sleek silhouettes created in luxurious satin, floaty chiffon skirts, vintage-lace sleeves, glittering beaded overlays, or Victoriana necklines – the choice is yours!

This event has always proved popular in the past therefore we recommend booking an appointment, meaning that you will have exclusive access to the gowns for the duration of your visit.

We will also be announcing an added incentive closer to the time so make sure you follow us on facebook to keep up to date. You can register your interest on our event page here – Catherine Deane Trunk Show

Call 01363 777500 or email to find out more and to book your appointment.


The Ivory Secret team – Liz & Eleanor

Last month, we headed to Battersea Park for White Gallery London 2017 – an exclusive showroom for the very finest in bridal design. The exhibition is now in it’s eighth year, and is where leading designers and luxury bridal boutiques from around the world gather each May. For us as retailers it is a fantastic opportunity to view the latest collections, browse for new designers, and of course tackle the exciting task of choosing new dresses and accessories to stock.

We are always impressed by the talent on show at White Gallery but this year we were exceptionally wowed! It was very tempting to want to order everything, but here is a sneak peak of a few of the gowns that will be gracing the rails of The Ivory Secret boutique in the coming months…

We’ve seen the bridal colour palette increasing in range over the past couple of years and for 2018 this trend is definitely continuing, with gold, champagne and pink alongside traditional ivory – brides certainly don’t need to wear white any more.


We are in love with the Vervain gown from Annasul Y. The blush tone and delicate lace has an English rose feel to it

Lace is still very much evident, but designers are also moving away to luxurious satins in order to achieve smoother silhouettes. (Look out for the sleek bridal separates that are arriving from Catherine Deane).

The Suri dress from Catherine Deane will be a stunning new addition to our collection

Then we have layers of frothy tulle which conjure up a wonderfully ethereal feel, and work well in combination with the more textured fabrics such as polka-dots and three-dimensional flowers for that whimsical element.

Then for the glamourous brides, we are seeing a lot more embellishment – such as intricate beading, and glittering crystals – perfect for the bride who wants all eyes on her.

Eleanor inspecting the beautiful back of this Annasul Y gown. With glittering beadwork, sleek silhouette and a romantic overlay of tulle, this gown is hitting all the trends

From delicate and romantic gowns to some real statement pieces, designers certainly have it covered this year! The new collections will be arriving over the next few months so keep your eyes peeled on our social media for us to announce their debut. Whether you’re looking for silver-screen glamour, or bohemian beauty, The Ivory Secret has the gown for you.

A bohemian beauty from Catherine Deane, soon to grace the rails of The Ivory Secret