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Sample Sale

CALLING brides-to-be searching for a BARGAIN gown without compromising on the beauty!  The Ivory Secret are excited to be holding a fabulous sample sale event for one weekend in March in order to make room for picking our new season gowns.

Put these dates in your diary – Friday 10th & Saturday 11th March 2017

It isn’t often that we host such an event so this is a rare and fantastic opportunity for savvy brides such as yourself to purchase your wedding dress from our collection of stunning samples. Our dresses are in such beautiful condition that they need to be seen to be believed, and at a fraction of the full retail price!

We have designer gowns on offer by Louise Bentley, Annasul Y, Charlotte Balbier and Eleanor Rafferty; and accessories too – veils and shoes by Rachel Simpson, Joyce Jackson and Rainbow Club.

If you love our dresses but have a smaller budget in mind then this is the event for you! Do make sure to call or email to book your exclusive appointment with us.

These dresses will be selling fast and there is only one of each gown so do be sure and bring your most trusted advisors with you and have your finances in place so you can grab your dream dress when you see it.

With gowns starting from £300, and with up to 70% off, this event is especially perfect for brides working with a tight budget, planning on a short timescale, or perhaps you are just a bride who loves a bargain.

Due to the popularity of the sale, please be aware that one hour will be allocated for each appointment.

Appointments are already going fast so call us ASAP on 01363 777500 or email to secure yours now!

Sample Sale Gowns

NIGHTSHADE - Annasul Y Designer Weekend



Photos of the new collection from Annasul Y have just been released and they certainly do not disappoint! Here at The Ivory Secret we are giddy with excitement knowing that in a few weeks time these gowns will be gracing our rails for the AY Designer Weekend.

Dates for your diary : Friday 21st & Saturday 22nd October 2016

Violet, Jasmine, Jonquille

This latest collection – inspired by the beautiful flowers of a French garden – have really taken our breath away. We love the whimsical tulle and chiffon overlays, the soft pleating, delicate lace and intricate embellishments.

The designers themselves are holding a prize draw, where you could win your wedding dress for free! Find out more and sign up at

Whether you like floaty, romantic styles, or figure-hugging fishtail designs, there is something for every discerning bride within this collection. Dare we say it, their best collection so far!

And to make this even even more special, The Ivory Secret are offering a 10% discount on gown orders placed over the weekend!

Peony & Columbine

So ladies, if you’ve just set out on your journey of finding your dream dress, or perhaps if you’ve visited us before and would like to see more delights from this gorgeous designer label, then do get in touch to book your exclusive appointment.

These gorgeous gowns will be with us for one weekend only, and the discount applies only to these two days as well so don’t miss out!


Ash & Balsam



The Twilight Hour


In honour of our 5th birthday, The Ivory Secret is holding an exciting evening event to celebrate with some lovely brides-to-be…


The Twilight Hour will be an opportunity to order your dream wedding dress with an exclusive 10% discount* and a celebratory glass of bubbles. Brides who have already secured their gowns will also be invited to celebrate with a special 15% discount* on our accessories.

Our beautiful collection holds gowns from renowned designers Annasul Y, Catherine Deane, Belle & Bunty and Louise Bentley, as well as our in-house label Eleanor Rafferty. So whether you’re still choosing from a selection of favourites, or you have found your gown with us but are yet to place your order, this event offers the perfect incentive to secure that fairy tale dress.

The Ivory Secret Designers


If you have yet to visit us but think we might have the dress of your dreams, or perhaps you still have some decision-making to do (the gowns are all so beautiful after all!) we advise making an appointment in the weeks leading up to the event, so that on the evening, everything is in place to finalise your order, and you can take time to feel pampered and celebrate!

During The Twilight Hour, there is no appointment necessary, we would just invite brides to pop in throughout the evening to place their orders and celebrate with us.

We hope to see you there!

With love from The Ivory Secret family x


* Discount applies to full price gowns and accessories only.


Spring Accessories Evening

So you’ve found ‘THE DRESS’ now it’s time to find those all-important finishing touches, and where better to do so than our Spring Accessories Evening where you can style your bridal look, all under one roof!

So here’s what’s on offer…

  • Mini hair and makeup trials from Jai and Gemma of The Event Studios, Devon-based Wedding Services. Giving you the low down on how to wear your hair to best compliment your dress and accessories.
  • Local jewellery designer Kye Tew will be here with a selection of headpieces, earrings, necklaces and bracelets which she creates from incorporating vintage or pre-loved pieces. The result is truly beautiful and unique, exclusive to each client.
  • Accessories by Kye Tew, Rachel Simpson, Rainbow Club & Joyce Jackson. In addition to the collections we usually carry at the boutique, we will have several new items on loan to us for the evening, so you will be spoilt for choice!
  • Top tips and styling advice
  • Not forgetting 10% discount on accessories.

As an extra bonus, if you bring along a fellow bride, they will receive a voucher to get 10% off their gown order with us. So do please help us spread the news of this event – share on facebook, tell your friends.

This stylish event is not-to-be missed! It’s all complimentary so pop along between 5 pm and 8pm to join the party with a glass of fizz and enjoy an evening of pampering and bridal bliss.

Although there is no appointment necessary, we would appreciate if you could RSVP on our event page

catherinedeane Yasmin2

Catherine Deane Gown


We would like to announce a new venture on the horizon for The Ivory Secret…

Due to mainly personal circumstances and after much deliberation, we have made the business decision to merge both our Devon and Bristol boutiques under one premises. Therefore, as from the 1st October 2015, The Ivory Secret will run business as normal from the sole location of the following address:

The Ivory Secret,
2 High Street,
Nr Exeter,
EX17 3AE

Please rest assured that this change will not compromise the high standard of service that The Ivory Secret will continue to give now and in the future. We are still available to you lovely brides-to-be so do visit our Devon boutique if you’re looking for your wedding gown.

Belle & Bunty Bridal

Belle & Bunty Gown


This merge will mean that we will be full to the brim with even more choice in designers and gown styles under one roof, which is an exciting prospect for us and for brides-to-be.

We are the proud new stockists of the wonderful Belle & Bunty, Catherine Deane and Louise Bentley, not to mention wedding shoes that are to die for from Rachel Simpson!


Rachel Simpson Shoes


And of course you can still expect the exclusive and personal service which we are recognised for, offering expert guidance and advice, as well as an in-house alterations service, and, if that’s not enough, the option of having your very own bespoke wedding gown designed and made.

If you have any questions or require further information, you can contact us at the above address, via email or alternatively by phone; 01363 777500.

For brides who are looking for something really special to wear on their wedding day, visit The Ivory Secret; we look forward to joining you on your journey to finding you dream dress!

Many thanks in advance for your continued support and custom.

With love from

The Ivory Secret family

CORAL_dps shrunk

Annasul Y Gown


CORAL_dps shrunk

Annasul Y – Coral


Oh my, are we excited about our upcoming designer weekend! This is your chance to get a first-hand preview of Annasul Y’s exciting 2016 collection – 2nd & 3rd October at The Ivory Secret, Devon bridal boutique.

As the sister label to Lusan Mandongus, Annasul Y are renowned for their retro yet ultra-glamorous designs. Always playful with the layering of beautifully-light fabrics and textures; this designer successfully achieves what many fail to pull off, and that is the vintage look with a modern twist.

agate, topaz

Annasul Y – Agate (left) and Topaz (right)


Brides-to-be, if you want something unique and special from your wedding dress then you can be sure that this collection will not disappoint! Inspired by the luminescent cuts of precious gemstones, these gowns exude luxury and elegance complete with flawless cut and finish. The result is breathtaking.

The new collection may have gone a bit edgier, with some of the designs – Agate or Charoite for example – taking geometric shapes from the gemstone inspiration. However they still maintain the beautiful fluidity and femininity that Annasul Y are synonymous with.

Annasul Y - Charoite

Annasul Y – Charoite

From soft blush tones and delicate lace to dramatic shapes and intricate beadwork, there is something to wow every discerning bride.

And as an added bonus, every bride who orders a gown from the new collection during the event will receive a gift of an exclusive scented candle. Annasul Y are also holding a prize draw and the lucky bride will win her dream dress for free!

The full collection will be gracing the rails of The Ivory Secret boutique for one weekend only so don’t miss out!

2nd & 3rd October 2015

For more photos and information visit

Call or email us to book an exclusive appointment.

We hope to see you there! x

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sample sale cropped

After an exciting experience at White Gallery, perusing new designers and ordering new styles, it sadly means that we have to say goodbye to some of our existing dresses and accessories, beautiful as they are. However the silver lining is that you lucky brides will be able to bag a bargain as they go into our sale!

Midsummer sample sale 10am – 5pm Friday 12th & Saturday 13th June 2015

These loved gowns and accessories are the samples we hold here at the boutique for brides to try and have now been discontinued for various reasons. We have gorgeous designer samples by Charlotte Balbier, Annasul Y and Eleanor Rafferty which are now being sold for a hugely-discounted price – up to 70% off!

We promise that they are well looked after and treasured here at The Ivory Secret. Come take a peek and see if there’s anything that catches your eye; what have you got to lose?

We do all our own alterations so we can take in a gown to fit a smaller dress size or let out to fit a bigger dress size. We can also add customisations such as sleeves or embellishments. Therefore, if you are interested in one of our sample sale gowns please always be sure to enquire if you have any questions.

This is the perfect opportunity for those of you who are getting married soon and haven’t yet found your dress, if you have a restricted budget or perhaps you just love a bargain. There’s no need to worry about long ordering times, your dress is already here! These romantic gowns start from £399 and there’s something for everyone – from intricate lace, ethereal tulle skirts or elegant satin designs.

Call or email us to book an exclusive appointment to find your dream dress



The Ivory Secret turns 4 today! To celebrate, we are offering a complimentary accessory to brides who order a dress with us before June 14th 2015. Just quote ‘happy birthday’ to us when you visit!

Already have your dress? Don’t worry, we are also giving away a complimentary accessory to FOUR lucky Facebook followers – one for each year we have been open.

To enter, all you need to do is LIKE The Ivory Secret Facebook page, and SHARE our post. See below for terms and conditions…


Terms and conditions:

  • Brides who order a dress with us between 14th May 2015 and 14th June 2015 will be offered one complimentary accessory up to the value of £100, just quote ‘happy birthday’.
  • To be entered into the Facebook draw, you need to LIKE The Ivory Secret facebook page, and spread the word by SHARING the post.
  • The prize for the Facebook draw will be one complimentary accessory from selected lines.
  • Winners of the draw must be able to visit The Ivory Secret Devon boutique within 2 months of the draw, i.e. 14th August 2015, to choose their accessory.
  • Entry is free and is open to UK residents aged 18 or over.
  • Closing date for entrants is midnight on the 14th June 2015.
  • Winners will be drawn at random and will be contacted via facebook message on the 17th June 2015. Winners need to confirm their details with us by 3pm on the 17th June with full name, email address and a contact telephone number. If the Facebook account or winner’s email is unreachable or they fail to respond within the above time, The Ivory Secret reserves the right to randomly draw another winner
  • The winners agree to their name being published as the identified winner on The Ivory Secret Facebook page after they have been contacted.
  • The prize is non-transferable and there is no cash or other alternative.
  • This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. Any questions, comments or complaints regarding this competition must be directed to The Ivory Secret, not Facebook.

bristol sale

Coming to Bristol for two days only… our Sample Sale event!

Friday 1st and Saturday 2nd May 2015

Swoon your way through our beautiful designer gowns to find your dream wedding dress with up to 70% off its original price!

We recommend that only brides who have a clear understanding of what they are looking for attend as this is ideally suited to those brides looking to purchase and take away a dress on the day.

This is the perfect opportunity for brides who are working to a tight budget or time frame, so look out 2015 brides; what are you waiting for?

Appointments are limited so don’t miss out! Get in touch now to secure yours…

Please contact us on 0117 973 5960 to book an appointment.
Alternatively you can email us at


Annasul Y sale

We had the pleasure of welcoming some new Ivory Secret brides over the weekend as the lucky ladies bagged designer wedding dresses in our sale.

The Crediton boutique was buzzing with excitement and glee as each bride discovered her dream dress at a bargain price with up to 70% off.

We are delighted to tell you that the sale continues until this Friday 6th March and there is still a selection of appointments available throughout the week.

Why stress yourself with long ordering times when you could find your dress today and have peace of mind that it is here with plenty of time for fittings and alterations.

If you already have your dress you needn’t miss out because we have beautiful shoes and accessories in our sale too!

So brides of 2015, what are you waiting for? Book an appointment today!